January 29th, 2011 Guangzhou Airport Express audit of CCME

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Posted by: ccme_info Original: 2/2/2011 9:44 AM Views: 1370 Comments: 3 eProps: 0 Read Comments Post a Comment Back to Your Xanga Site

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Wednesday, February 02, 2011

January 29th, 2011 Guangzhou Airport Express audit of CCME

In Commie China, YouTube is banned... * Thus I uploaded my videos of the CCME airport express business on to YouKu.com. YouKu is licensed properly and watched by censors. YouKu just went public on the NYSE.

I asked the agent how many buses depart from that particular bus station at Dong Fang Hotel. She said about 60. Later I did a count based on the bus schedule and it was actually 67 to and 66 back for a total of 133 trips. The other agent standing next to her told me that the buses are pretty much always full.

* That's because Commie China is still a Communist Authoritarian Dictorship and they're deathly afraid of revolutions like that occurring in Egypt/Tunisia right now.

Ads by CCME's customers at display at the bus stop. At the end of this video, I said there's 35 trips to the airport... that was wrong bcz it was based on a quick glance. When I actually did the count, there are a total of 133 trips to and fro between this particular station and the airport. That's 133 bus rides of about 40-50 minutes each way!

I did one more check afterward, I went on the bus company website... I found their bus schedule page. They have a total of 13 lines of buses to&fro the airport. If each line ferries 80 round-trips per day, then we have about 1,040 bus trips per day. Multiply that with 30 passengers, then this bus company ferries 31,200 airport passengers each day. In a year, that's 11 million CCME Airport Express passengers in Guangzhou airport out of the over 30 million passengers that fly out of Guangzhou each year.

Got a call from the Lady while this video was filming. So I described to her what was going on. Was eating my Big Mac and SWITOW showed up.

The next video features Jason Kidd in a NBA ad. The ad time lasts about 4:40, then you go into about 5 minutes of the movie. I thought the airport express line was similar to the inter-city bus line with 20 minutes of programming and 10 minutes of commercials. But it doesn't appear to be the case here. CCME makes more money on the airport express line.

Being the chatty type, I got into a conversation with the bus company staff and driver in front of me. I asked her how frequently the programming gets updated and how the system runs. She said that CCME comes and updates the bus screens about once a month. So they watch the same movie/ads for a whole month... (I felt sorry for her, a whole month of the same stuff). The driver then told me that he has no control over the screen... he can only control the volume, it seems.

Total bus count... a lot of buses with CCME LCD ad screens come into the Guangzhou airport. In my 7-8 minutes standing by the curbside, about 6 buses pulled up and unloaded about 150-180 customers.

Posted 2/2/2011 9:44 AM - 1370 Views - 0 eProps - 3 comments

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3 Comments

Great post wctbills!

Thanks for sharing your videos of CCME with us!

Posted 1/29/2011 7:59 AM by Viewer - - reply

Thanks for doing this!
I was kind of skeptical that all the lcd screens only had a sticker of the logo, but on the 4th video about at about 4:43, there is the logo embedded in the commercial itself.

Posted 2/1/2011 5:56 AM by goCCME - - reply

What do the CCME inter-city buses look like? Are they like the airport express buses or like these Vision China Media screen shots?

Standing room only so everyone is looking out the window. If you're sitting, you're probably looking at someone's armpit?
http://www.screengallery-cn.com/main.php?g2_view=keyalbum.KeywordAlbum&g2_keyword=Vision+China+Media&g2_itemId=1101
http://www.screengallery-cn.com/main.php?g2_view=keyalbum.KeywordAlbum&g2_keyword=Vision+China+Media&g2_itemId=1083

Multiple screens per bus, some look like require awkward neck angles to see, even without standing people the poles and handholds are still in the way, seats do not look comfortable and do not recline.
http://www.screengallery-cn.com/main.php?g2_view=keyalbum.KeywordAlbum&g2_keyword=Vision+China+Media&g2_itemId=1081
http://www.screengallery-cn.com/main.php?g2_view=keyalbum.KeywordAlbum&g2_keyword=Vision+China+Media&g2_itemId=1073

On the other hand, a CCME financial report says the majority of CCME inter-city express buses are equipped with leather seats and air conditioning, and inter-city travel typically takes several hours.

Would this explain the Citron doubt that CCME can generate 3.5 times the revenue per screen of its competitors? Are they even comparing apples to apples? Are those Vision China Media buses with standing room only even inter-city or express buses?

Posted 2/3/2011 4:31 AM by Anonymousse - - reply

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